You Are a Brand!: In Person and Online, How Smart People Brand Themselves For Business Success
Author: Catherine Kaputa Format: Paperback / softback Number of Pages: 272 Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person...
You Are a Brand!: In Person and Online, How Smart People Brand Themselves For Business Success