Contrarian Branding: Stand Out by Camouflaging the Competition

Author: Roland van der Vorst Format: Paperback Number of Pages: 192 The world is busier than ever. One of the major challenges for brands is how to stand out of the competition: brands competing for market share, new brands that are being introduced, and indeed politicians fighting for attention in a crowded arena. What to make of all the brand content being thrust through the digital channels every day by those in search of a willing audience? In the ocean...Read more