Fashion Packaging Now

Author: Chris Huang Format: Hardback Number of Pages: 240 The highly competitive world of retail branding and brand packaging is evident in the increasing demand for creating unique, eye-catching and recognizable fashion packaging designs. Designers continue to focus their talents by leveraging striking visual devices into an internal and external messaging system via the product's packaging design, which acts as a portable and extendable marketing tool. This superbly designed book showcases innovative, custom-packaging designs across a range of products, including...Read more