I'm Afraid Debbie from Marketing Has Left for the Day: How to Use Behavioural Design to Create Change in the Real World

Author: Morten Munster Format: Paperback / softback Number of Pages: 304 How to Use Behavioural Design to Create Change in the Real World In this ground-breaking book, author Morten Munster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from...Read more