Strategic Thinking for Advertising Creatives: 11 Essential Steps to Creativity

Author: Alice Kavounas Taylor Format: Paperback / softback Number of Pages: 208 Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically. Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the...Read more