FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies
Author: Denise Lee Yohn Format: Paperback / softback Number of Pages: 240 'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.' -Adam Grant, New York Times bestselling author of Originals and Give and Take In FUSION, Denise Lee Yohn examines some of the world's greatest organizations and reverse-engineers their greatness - specifically how they've integrated what's on the inside (culture) with what's...
FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies