Content Marketing In A Week: Engage Your Audience With Compelling Content In Seven Simple Steps

Author: Jane Heaton Format: Paperback Number of Pages: 128 ***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016*** Content marketing just got easier Content marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a...Read more