Thinking in New Boxes: A New Paradigm for Business Creativity

Author: Luc De Brabandere Format: Hardback Number of Pages: 352 For readers of Made to Stick and Blue Ocean Strategy, two leading consultants from The Boston Consulting Group present a new model of practical creativity that challenges readers to think about their customers, their goals and their businesses in exhilarating new ways. What sets this book apart from all other business books is the framework the experts at BCG provide to create, think in, and continuously update new boxes, rather...Read more