All about Them: Grow Your Business by Focusing on Others
Author: Bob Burg Format: Hardback Number of Pages: 312 The best companies and most successful salespeople live by a three-word mantra-"all about them"-because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to...
All about Them: Grow Your Business by Focusing on Others