Under the Influence: Putting Peer Pressure to Work
Author: Robert H. Frank Format: Paperback Number of Pages: 320 From New York Times bestselling author and economics columnist Robert Frank, bold new ideas for creating environments that promise a brighter future. Psychologists have long understood that social environments profoundly shape our behaviour, sometimes for the better, often for the worse. But social influence is a two-way street-our environments are themselves products of our behaviour. Under the Influence explains how to unlock the latent power of social context. It reveals...
Under the Influence: Putting Peer Pressure to Work