Branded Interactions: Marketing Through Design in the Digital Age
Author: Marco Spies Format: Hardback Number of Pages: 352 Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots and digital billboards are increasingly found in the real world. The interface is now the brand,...
Branded Interactions: Marketing Through Design in the Digital Age