Unleashing the Innovators: How Mature Companies Find New Life with Startups

Author: Jim Stengel Format: Hardback Number of Pages: 240 Today's mature, established companies must find ways to rejuvenate themselves--or risk losing their way. By working with startup companies, legacy companies can acquire new technology and lines of business, relearn the need for speed, increase strategic risk-taking, spark innovation, improve the intimacy of their relationships with customers, and streamline their operations from within. Former global marketing officer for Procter and Gamble and business consultant Jim Stengel saw firsthand the importance of...Read more