Shopping Cart

Your cart is empty now.

Shopping Cart

Your cart is empty now.

$12.00$26.95
SKU: 9780393341812
Author: Christopher Johnson

Format: Paperback / softback

Number of Pages: 96


Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.
  • Book Name: Microstyle: The Art of Writing Little
  • Author Name: Book Grocer
  • Product Type: Paperback / softback
  • Date Added to Website: 2021 / 05 / 04
  • Barcode: 9780393341812
Pay with:
american_express apple_pay google_pay master paypal shopify_pay visa
Author: Christopher Johnson

Format: Paperback / softback

Number of Pages: 96


Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.
translation missing: en.general.search.loading