A Consumers' Republic: The Politics of Mass Consumption in Postwar America
Author: Lizabeth Cohen Format: Paperback / softback Number of Pages: 576 The Politics of Mass Consumption in Postwar America In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream....