Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)

Author: Seth Godin Format: Paperback Number of Pages: 256 How to match the right marketing approach to your product, by legendary business thinker Seth Godin. The shiny new marketing technique isn't necessarily the right one to use. According to bestselling author Seth Godin, these new-fangled tactics can be like the toppings at an ice cream parlour. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with...Read more