The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life
Author: Oliver Luckett Format: Hardback Number of Pages: 336 Social media sits at the core of twenty-first century society. It topples dictators, ends racist traditions, and ushers in overnight fame to living room performers. But how does it actually work? To understand and best use social media, argue Oliver Luckett and Michael J. Casey, people must first look to nature and the inner workings of living organisms. Social media-dismissed as trivial by some, chaotic by others-represents the zenith of humans'...