Speak, Memorably: The Art of Captivating an Audience

Author: Bill McGowan Format: Hardback Number of Pages: 272 The media guru and bestselling author of Pitch Perfect helps professionals break away from canned communications and find their true-and most effective-voice no matter the workplace. The business world has adopted the wrong definition of successful communication. For many years, being "on message" was considered the prime directive. The overwhelming majority of professionals today exist in a rigidly narrow range of bland rhetoric, throwing around industry buzzwords and empty jargon to...Read more